You know what they say. People don't read. I say they don't care enough.
That’s my not-so-secret secret to writing. Asking, how do I make you care? What makes you stop scrolling? Or click next? Or share something with your IG bestie who only hearts your stuff and never responds?
These are the questions that ground my work. And I love asking them for every part of the journey, from upper funnel marketing to web pages to product content.
Say hi sometime.
Currently at:
Hims & Hers
Previously at:
Apple
Studied at:
The University of Texas at Austin
Skilled at:
UX writing
Product flowsIdea concepting
Designing contentWriting for web
Simplifying complex topics
Working in pharma*
Staying organized
Self editing
Being patient
*I’m no stranger to legalese