Tech can upgrade the way students learn, create, and collaborate. Every summer, Apple’s Back to School campaign gives college students a sweet deal: Buy a Mac or iPad, get Beats headphones. This email series spans the whole promo arc, with announce, momentum, and last chance to seal the deal.

My role was leading copy, working with strategy and marketing to figure out what we should say and where. My favorite part was getting to be more playful in tone and visuals, a nice break from Apple's usual sleekness.