Talbots had a reputation for dressing ladies, the outdated kind. To shake their persona, their new campaign “Because I’m a Lady” reclaims the word for younger women, flipping everyday experiences (like the seemingly bottomless bag) from punchlines into things to own and be unbothered about. Yeah, I have everything I could possibly need in my bag, what of it?

​

I pitched one of the video scripts selected for the campaign.